Meta Ads → Personalized Landing Pages → Monthly Sponsorships. Built from real org data, driven by behavioral psychology.
How a birthday-based animal horoscope turned a farm sanctuary into a recurring donor machine.
Gut Aiderbichl runs 365 unique donor stories. One for every day of the year. Each one real.
Animal sponsorships. Not one-off gifts. Predictable, compounding monthly revenue for the org. Over a 5–8 year donor lifetime, the number gets very interesting.
The full content pipeline runs itself: draft, verify, format. No copywriter bottleneck. No quality loss.
The whole funnel fits in a single landing page scroll. From ad click to recurring donor in under 3 minutes.
The "share your result" CTA sits between the horoscope reveal and the donation ask. Organic reach as a side effect.
AI just connects it to you. This isn't generic content — it's the actual story of Bella the sheep who arrived on March 14th, same as you.
A monthly sponsorship. A relationship. Way harder to cancel. Recurring giving LTV is 5–8x a one-off gift.
This is what cold acquisition looks like at scale. No generic "please donate" in sight.
Every campaign starts with real org content — scraped, embedded, and queryable.
Each concept is grounded in real org content, psychological levers, and Meta Ads best practices.
Ad shows two rescued animals side-by-side: "Du hast 3 Sekunden. Wen rettest du?" Click = your choice revealed → that animal's story → name input → personalized pledge. Best for cold traffic — the choice is the hook.
No quiz — just Sunny's story + "Ich verspreche, Sunny nicht im Stich zu lassen." Commitment comes before the price reveal. Designed for retargeting / warm traffic where awareness already exists.
An animal writes a diary in first person. The visitor's name appears in the final entry. Deeply personal, high scroll completion. Best layered with an active element to reduce passivity.
Ad hook: "40% der blinden Kinder müssten es nicht sein." Overlay: "Das Zeitfenster schließt sich mit 8." Quiz: "Welcher Wundermacher steckt in dir?" — identity-first cold acquisition with moral pre-commitment built in.
Q1: Parkbank moral check. Q2: Dilemma with real people (introduces Franziskaner beneficiaries). Q3: Motivation match. The quiz maps the donor's identity to the Franciscan mission — belonging before asking.
Built from real org content. Mobile-first. Conversion-optimized.
Quiz-based identity funnel for cold Meta Ads traffic. Dark theme, multi-step quiz, personalized result reveal.
View Preview →Seasonal urgency funnel. Warm, editorial design. Scroll-story format with progressive commitment steps.
View Preview →Choice-first cold funnel. Two animals, one click, personalized pledge journey.
Coming soonBring your org's content. We'll build the funnel — from ad hook to first recurring donation.